Privacy policy

Last updated: November 9, 2025

Woody Ski Gear operates this online store and website, including all related information, content, features, tools, products and services (the “Services”), to provide you with a curated shopping experience. The Woody Ski Gear brand is owned and operated by Woody Outdoor ApS. We use Shopify as our e-commerce platform, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. If there is any conflict between our Terms & Conditions and this Privacy Policy regarding the processing of personal information, this Privacy Policy will prevail.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Who We Are (Data Controller)

Woody Ski Gear is a brand of:

Woody Outdoor ApS
CVR: 45814688
Orebygårdvej 11B
7400 Herning
Denmark

Woody Outdoor ApS is the data controller for the processing of your personal information in connection with the Services.

Personal Information We Collect

“Personal information” means information that identifies, relates to, or can reasonably be linked to an individual. It does not include anonymised or de-identified information.

Depending on how you use the Services and applicable law, we may collect and process:

  • Contact details: name, billing address, shipping address, phone number, email address.

  • Financial information: payment method details (e.g. card type, payment token, transaction ID). Payment processing is handled securely by our payment providers; we do not store full card numbers.

  • Account information: username, password, preferences, saved details.

  • Transaction information: items viewed, added to cart, wishlisted, purchased, returned, exchanged or cancelled, and related order history.

  • Communications: content of emails or messages you send us (e.g. support inquiries, feedback).

  • Device information: IP address, browser type, device type, operating system, language settings, and other technical identifiers.

  • Usage information: how you navigate and interact with the Services, including pages viewed, clicks, time on site and referring URLs.

  • Cookie and tracking data: information collected via cookies and similar technologies (see our Cookie Policy for details).

Sources of Personal Information

We collect personal information from:

  • Directly from you: when you browse, place an order, create an account, contact us or subscribe to communications.

  • Automatically: through cookies and similar technologies when you use the Services.

  • Service providers: who process data on our behalf (e.g. hosting, payments, analytics, logistics).

  • Partners and third parties: such as advertising or social media partners, where permitted by law and your choices.

How We Use Your Personal Information

We use personal information for the following purposes (where applicable law provides a legal basis, such as performance of a contract, legitimate interests, consent, or legal obligations):

1. Provide, tailor and improve the Services
To process orders and payments, fulfil and deliver your purchases, manage your account, remember your preferences, handle returns and exchanges, operate basic site functionality (cart, checkout, security), and improve the overall shopping experience.

2. Marketing and advertising
To send you marketing communications (where permitted or based on your consent), and to show relevant ads on our site and on third-party platforms, including based on your interactions with our store. You can opt out of marketing emails at any time.

3. Security and fraud prevention
To protect our customers, our business and the Services, including detecting and investigating fraudulent or malicious activity, securing payments and preventing abuse.

4. Communicating with you
To respond to your inquiries, provide customer support, manage service messages related to orders, payments, deliveries, returns and account changes.

5. Legal and compliance
To comply with applicable laws, respond to lawful requests from authorities, enforce our terms, or defend our legal rights.

How We Disclose Personal Information

We may share your personal information with:

  • Service providers and vendors
    Including Shopify, payment processors, IT and hosting providers, logistics and delivery partners, customer support tools, analytics providers and similar, strictly to operate and support the Services.

  • Business and marketing partners
    To deliver and measure marketing and advertising where allowed by law and your consent/choices. Such partners process data under their own privacy policies.

  • With your direction or consent
    For example, when you use social login, social sharing features, or ask us to send data to a third party.

  • Within our corporate group or in a business transaction
    In connection with mergers, acquisitions, restructuring or similar events, where permitted.

  • For legal reasons
    Where necessary to comply with legal obligations, enforce our terms or protect our rights, users or the public.

We do not sell your personal information in the sense of handing it over for unrelated third-party exploitation contrary to this Policy.

Relationship with Shopify

Our store is hosted and supported by Shopify. Shopify processes personal information to provide, secure and improve the platform and related services.

In some cases, Shopify may act as an independent controller (e.g. for certain aggregated analytics or cross-merchant features). For information about how Shopify processes personal information, and to exercise any rights directly with Shopify where applicable, please see:

- Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy

- Shopify Privacy Portal: https://privacy.shopify.com

Cookies and Similar Technologies

We use cookies and similar technologies for essential site functions, analytics, preferences and marketing. You can manage your cookie preferences or withdraw consent at any time via the cookie settings tool on our website.

For more details, please see our Cookie Policy.

Third-Party Websites and Links

The Services may link to third-party websites or services. We are not responsible for their privacy or security practices. We recommend reviewing their privacy policies before providing any personal information.

Children’s Data

The Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us so we can delete it. We do not knowingly “sell” or “share” personal information of individuals under 16 years of age.

Security and Retention

We use appropriate technical and organisational measures to help protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as necessary for the purposes described in this Policy, including to provide the Services, comply with legal obligations, resolve disputes and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, such as:

- Right to access/know

- Right to rectification (correct)

- Right to deletion

- Right to data portability

- Right to restrict or object to certain processing

- Right to withdraw consent where processing is based on consent

- Right to manage marketing preferences (e.g. unsubscribe from emails)

If you are in the EEA or UK, you may have additional rights under applicable data protection law.

You can exercise your rights by contacting us using the details below. We may need to verify your identity. You may also authorise an agent to act on your behalf where allowed by law.

We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about our handling of your personal information, please contact us first so we can try to resolve them. You may also have the right to lodge a complaint with your local data protection authority (for EEA residents, see the European Data Protection Board’s website for a list of authorities).

International Transfers

We may transfer, store and process your personal information outside your country, including outside the EEA/UK. Where required, we use appropriate safeguards such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms, unless the destination country has been recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the “Last updated” date. Where required by law, we will notify you of material changes.

Contact

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact us at:

Woody Outdoor ApS
CVR: 45814688
Orebygårdvej 11B
7400 Herning
Denmark

Phone: +45 88 44 84 85
Email: support@woodyskigear.com

Woody Outdoor ApS is the data controller for your personal information in connection with the Services.